No one ever said marketing your product or service is easy. Is there a need for your service? Will your product do well? Do you know the demographics of your target market? There are lots of ways to uncover the information you need - from online research to focus groups to counting customers.

For 40+ years, John Coffey, publisher of CCI, has been involved in all aspects of marketing, advertising, sales promotion, direct marketing and public relations. He created the Marketing Questionnaire tool below to help develop a result-getting marketing plan for his clients.

The following questionnaire will be most helpful in understanding your business - its strengths, weakness and goals. Rest assured, all answers you supply will be held in strictest confidence.

BASIC QUESTIONS

1. Describe your business? Product (s)? Service?

5. Is your marketing plan new or has it been in place for more than one year?

THE PLAN IN DETAIL

1. What does your marketing plan cover (check all that apply) ?

• Internet
• Advertising
• Sales Promotion
• Direct Marketing (direct mail)
• Public Relations/Publicity
• Trade Shows
• Other

2. Which of the above has proven most successful
    in generating business?

   Least?

Describe:

3. Are your products sold in USA, foreign markets,
   or both?

4. Which markets have generated the most business?

Reasons?

5. Are you totally satisfied with your current marketing plan?

6. If not, what do you see as its weaknesses?

10.Have you or the agency conducted consumer and/or media
    research programs?

If so, results?

If not, do you see a need for one or the other?

11.Have you set goals for your marketing plan this and next
    year?

Please describe

12.Any other comments you feel would be helpful in providing
    a clear picture of your marketing program.

Name: (required):

Company:

Phone (required):

Email: (required):

Thanks for filling out the questionnaire. Based on your answers, I will email you my comments and critique of your current marketing efforts. This will be the first step on the road to helping you build your business.